VarData Becomes Fujitsu Channel Partner
Strategic Authorized Reseller (STAR) Program Broadens Market for Fujitsu,
Expands Options for VarData Customers
December 10, 2009
ROCHESTER, N.Y.--VarData announced today that it is one of the initial participants in the new Fujitsu Strategic Authorized Reseller (STAR) Program. The program combines marketing and educational support from Fujitsu with expertise from VarData to bring the proven benefits of Fujitsu’s industry-leading telecommunications products and professional services to new customers and markets.
“We are pleased to have this opportunity to strengthen our relationship with Fujitsu,” said Jeff Coke, VarData’s co-founder and president. “The STAR program helps VarData continue to provide an increasingly broad selection of leading-edge network technology at the best possible price.”
The new Fujitsu STAR Program aligns business objectives with program components such as the development and implementation of direct marketing campaigns, acquiring demonstration equipment, training, certifications and sales lead generation needed to insure successful positioning of Fujitsu solutions. VarData will be participating in a channel marketing funds program, and have access to preferred pricing and extensive on-line information and training resources.
“Channel partners are critical to our success and we are committed to providing them with the proper tools and resources to develop and optimize opportunities in both new and existing business,” said Jim Hintze, senior vice president of sales at Fujitsu Network Communications. “Our goal is to selectively partner with top-producing, strategic partners in targeted verticals to provide customers with industry-leading telecommunications products and professional services. We’re proud to have VarData in our new STAR Program, and we are looking forward to working closely with them to close opportunities in new lines of business.”
About VarData LLC
Founded in 2004, VarData LLC provides data, voice, and storage solutions to both enterprise customers and service providers. The firm offers a broad range of technical solutions from its manufacturer partners, supporting both next-generation and legacy networks to help customers maximize their investments. VarData is known for its superb combination of industry leadership, technical expertise, and customer focus. The firm’s technically educated sales force prides itself on supporting its customers at every stage of the process—equipment selection, installations, network relocations, system modifications, engineering and test, troubleshooting and debugging, and even asset management. VarData is currently number 31 on the Rochester Top 100 list of the fastest-growing privately held businesses in the region, and number 926 on the Inc. Magazine’s list of the 5,000 fastest-growing privately held firms in the country.
About Fujitsu Network Communications
Fujitsu Network Communications Inc. is an innovator in Connection-oriented Ethernet and optical transport technologies, and is a market-leading provider of SONET, WDM, and packet optical networking solutions. With the support of Fujitsu Limited (TSE:6702), a $47B company with approximately 175,000 professionals in 70 countries, Fujitsu enables its customers to migrate to fully converged packet optical networks that improve performance and profitability. Over 400,000 Fujitsu network elements have been deployed by all major carriers across North America. Fujitsu maintains a longstanding and highly-regarded position as a market leader by providing best-in-class data networking solutions optimized for Ethernet aggregation, transport and service delivery. For more information, please see: http://us.fujitsu.com/telecom.
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